How to Select the Best Fonts for Your Brand

Today I’m excited to talk about one of the easiest ways to take your design work to the next level. To be honest, when I look at websites, magazines, billboards or really any professional advertisements—font selection immediately differentiates the best from the rest for me. When selecting fonts for your brand, it’s so crucial to keep in mind the overall vibe you want to convey. Sometimes the most subtle font changes can completely refresh a company’s look or share your message in a stronger way. Ask yourself what words would you use to describe your brand? Who is your intended audience? With what “feel” will that audience resonate most?

 

For example, if your target audience is made of predominantly male farmers over the age of 40,  your brand elements need to portray a drastically different message than if you are trying to reach female CEOs of small fashion and lifestyle companies. Think about the type of clients you want to attract and consider what they might relate to.

 

In order to decide the type of fonts you want to use, you need to know the basic principles of typography. Don’t let that word intimidate you… typography is just a fancy way to say the appearance of letters. But, to feel confident in the font-selection process, you need to understand the terminology. Take a few minutes to read through my breakdown to help you feel like a typography expert!

 

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New Brand Launch | Capitol Hill Clothiers

One of my past colleagues (and friend) sent me the name of a guy who was looking for branding for his custom clothing company. Oddly enough, I had been wanting to design branding for a fashion company, so I was super excited when this all came together.

After my first meeting with Robert, I could tell he knew his stuff. He was very knowledgeable about clothing and current fashion trends, but what really struck me was his desire to use his gifts to serve others.

Robert moved to DC from the midwest to work in politics, but has a background in the custom clothing industry. He wanted to help his peers dress for success and hopes to utilize his business as a way to help clothe the homeless population, or those who may not be able to afford a nice suit.

Robert’s style is original, neat, and intentional. I can’t wait to see the pieces he’ll create for his clients. Here are some of the details from the brand design process.

 

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Brand & Website Launch | Ginny Filer Photography

I had the pleasure of meeting Ginny last spring when she took photos of me and my husband. Ginny does beautiful work, so I was super excited when she contacted me about updating her brand and website. I couldn’t wait to help display her gorgeous art in a minimalistic, authentic way.


Her photos are full of life, emotion and details. (And from the amount of images I’ve seen, it seems as though she never puts her camera down!) It’s very clear how passionate Ginny is about photography and capturing life’s most important moments. It’s been a true joy to work with her over these past several weeks.


I’m super excited to celebrate Ginny Filer Photography today as she launches an all new brand and website! Here are some of the details from our design process.

 

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8 Ways Your Corporate Job is Preparing You To Be an Entrepreneur

Like many of you, I’ve always known I wanted to be an entrepreneur. But like a lot of you, I had to work in the corporate world before I could make that dream a reality. It’s often difficult to enjoy your 9-to-5 when you’re hoping to go out on your own. You go to work everyday thinking, “If only I were going to a job I was passionate about.”


Luckily, I didn’t hate my 9-to-5, however, I was constantly dreaming of “one day” when I would own my own business. While I was able to design every day, I wasn’t passionate about the work I was designing or the clients I was working with. I knew what I wanted and that wasn’t it.


I found it difficult to see past the annoyance of not having what I wanted immediately. And once I had set a timeline for myself of when I planned to quit, everyday at my current job seemed like a waste of time. I’m willing to bet several of you reading this feel the exact same way. You know it’s not your forever job and you’re just trying to get by until that glorious day of sunshine when you hand in your resignation and head out into the world of entrepreneurship.


Friends, I’m here to tell you take heart. Your time is coming. For now, even though it may seem like a waste of your time, it absolutely is not. You are being molded and shaped into a better you. The BEST you who is going to accomplish amazing things when your time comes. But for now...

 

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Why Simple Design is Working



People often think good design equals more design. More colors, shapes, photos, patterns. However, the most effective design is often what appears to be less design, when in reality it’s simply smarter, more efficient design.


I ran across this quote and I thought it summed up my thoughts quite well:


“Apple pie has endured through the years because it’s something people easily understand. In the same way, a simple, classic design that doesn’t require your audience to think too hard to understand the message will still be relevant after years of fancy fluff and bad trends have come and gone.” —Speckyboy Design Magazine


In a world of fast-paced, hustle and bustle, I for one think simple design is working quite well. Here’s why:

 

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One Simple Thing That's Holding You Back

 

We all know the person who talks the big talk, but rarely walks the walk. They are constantly spouting off the things they're going to do, saying how much they hate their job, or dreaming of moving somewhere exotic. Do they ever actually do the things they love to talk about? Not very often.


On the contrary, we also know the person who just gets things done. I call them doers. They hardly ever go on and on about what they're up to, but all of a sudden they've accomplished great things.


There's a reason they don't spend time talking about it—they're too busy actually doing it.  After all, actions really do speak louder than words.

 

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