When you think of your favorite brands, what comes to mind? Is it their logo, their photos, or maybe even a feeling? I’m willing to bet when you think of the store Target you automatically see bright red in your mind. And, if I say ‘Tiffany’s’ I am confident you picture the iconic icy blue that has made the store so famous.
Color is one of the first components we each associate with a well-established brand. That immediate connection is why it’s so important to make certain you select the best possible colors to convey the desired message to your audience.
Selecting a color palette can be tricky, especially for those of you who may feel you don’t have an “eye” for this sort of thing. But rest-assured, there is a simple, proven process to make sure your color palette is the perfect portrayal of your brand.