Posts tagged branding
How to Select the Best Color Palette for Your Brand

When you think of your favorite brands, what comes to mind? Is it their logo, their photos, or maybe even a feeling? I’m willing to bet when you think of the store Target you automatically see bright red in your mind. And, if I say ‘Tiffany’s’ I am confident you picture the iconic icy blue that has made the store so famous.

Color is one of the first components we each associate with a well-established brand. That immediate connection is why it’s so important to make certain you select the best possible colors to convey the desired message to your audience.

Selecting a color palette can be tricky, especially for those of you who may feel you don’t have an “eye” for this sort of thing. But rest-assured, there is a simple, proven process to make sure your color palette is the perfect portrayal of your brand.


Read More