The Design Blog

When I first built my website back in January, I used a platform called Weebly. I chose it because it was affordable and seemed like a simple place to start. It had a drag-and-drop builder that was easy to use and intuitive.

After using the platform for several months, I made the decision to switch to Squarespace. I wasn’t disappointed in my experience with Weebly, and in-fact it is a great place to start if you’re just getting into the website arena. However, I decided it was time for me to move on to something bigger and better—Squarespace—and here's why.
 

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Branding is more than a logo. A successful brand has a voice, a purpose, personality and a distinct style. A brand is a feeling and an experience for your clients.

Before you leap into choosing pretty colors and fun icons, you need to answer the tough questions. It’s important to establish a direction for your company in order to create a brand identity that meets your needs.

Each of my branding clients are asked to answer these 10 questions prior to the start of their project. I encourage you to consider your answers to these questions as well, especially if you’re considering investing in a branding package.
 

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Designing for yourself as a designer is a really tall order. It’s so hard to decide which direction to go, because your options are endless. When I began to work on the branding package for Casi Long Design, I tried to treat the project like I would any other client.

I forced myself to answer questions I would have my clients answer: Who is your target audience? What are the emotions you want your brand to convey? How would you describe your brand’s style and personality?

A few words I came up with were classic, simple, airy, clean, fresh, authentic.

Using those 6 words and a simple, 7-step process, I was able to develop my own brand into something I can be proud of. Here’s how you can too!

 

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