When I first took Casi Long Design full-time, I quickly realized how much went into running a business. There were so many moving parts—from client work to marketing and business development—that I quickly became overwhelmed by it all.
I was wandering aimlessly and I needed help.
But the problem when you first start out on your own, is you have no money. You’re struggling just to make ends meat and every paying client is just so darn valuable. I, like a lot of entrepreneurs, fell into the trap of thinking, “I can’t spend any money on my business when I’m barely making enough to get by!”
So I would spend hours scouring Pinterest and different blogs trying to piece together a plan for my business. Trying to come up with a way to quit treading water and actually start gaining momentum. But honestly, I was guessing and had no clue where to even start.
I knew something had to change.