Why Your Brand Is More Than a Logo

I would define a brand as the visual and emotional recognition of a business. Webster defines it as: “a class of goods identified by name as the product of a single firm or manufacturer”

“Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name.  It’s everything the public thinks it knows about your name brand offering—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic).” —Forbes

Have you ever considered what makes up a brand and considered why it's important? Today, I want to talk about why a brand is much more than just a logo.

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6 Simple Ways to Improve Your Website


Your website is your main point of contact for online clients. You print your website on business cards and stationery, put it in your emails, and give it to anyone asking to view your work. If you’re a business owner or freelancer, chances are you have a website.

You use your website as a tool to show potential clients your work, tell them about yourself, explain your services, and present valuable content through your blog posts. Ultimately, the purpose of your site is to drive traffic, gain exposure, and book clients.

When you send potential clients to your website, you want to make sure they have a positive experience. After all, it may be the only interaction they have with your business before deciding whether or not to purchase what you’re selling.

Here are a few simple ways to make sure your clients have the positive experience they’re hoping for.


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5 Reasons I Switched To Squarespace From Weebly


When I first built my website back in January, I used a platform called Weebly. I chose it because it was affordable and seemed like a simple place to start. It had a drag-and-drop builder that was easy to use and intuitive.

After using the platform for several months, I made the decision to switch to Squarespace. I wasn’t disappointed in my experience with Weebly, and in-fact it is a great place to start if you’re just getting into the website arena. However, I decided it was time for me to move on to something bigger and better—Squarespace—and here's why.

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